Ashley Sassoon is the owner and lead designer for Wildwood Floral Co. She was born and raised in Northern California - surrounded by the natural beauty of a sparkling blue ocean, pine scented mountains, and wind blown valleys. She grew up digging in the garden with her mother, and to this day has a "secret garden" kept at her childhood home. She sees her work as a way to pay homage to the wild beauty she grew up with. Her style is natural, romantic, and whimsical. She sees floral arranging as an art - as such, she spends the time and energy needed to ensure each arrangement is a unique piece.